Participant Instructions


Please check this page for updates between now and the festival.

First and foremost, THANK YOU for participating in this year’s festival!

We are excited to welcome our returning artists and get to know our new participants.

The following is important information you will need for the festival. Please read carefully and do not hesitate to email us if you have questions.

General Information

Check In:

ALL artists and vendors need to sign in at the registration booth, prior to setting up or chalking. We sometimes have to re-arrange spaces so please do not start setting up or chalking before checking in.

Friday:

Chalk Artists only: 10 am - 7pm
Chalk artists are encouraged to begin their mural the day before the festival. A check in tent will be on site with your pastels and other supplies.

Saturday:

Arts & Crafts Vendors, Business/Sponsor/Nonprofit Booths: Check in and set up between 8am and 9am.

Artists: Check in between 8-10am… we reserve the right to give your spot away if you do not start by 12pm.

Parking and Location Map:

The Luna Park Chalk Art Festival is located at Backesto Park at the intersection of N. 13th and Empire St. in San José, CA

Parking is available on a first come, first serve basis around the perimeter of the park along Empire, Jackson and N 15th St.

Vendor loading/unloading is available on the 13th St side of the park. Please follow the signage and volunteer parking coordinators.

Parking is prohibited on the N. 13th St. side of the park. Unauthorized vehicles may be towed.

General Park Rules:

  • No alcohol, no smoking, pets and wild children must be on leash.
  • No fire, cooking, or other items that would alert fire department.
  • Please be patient and kind! This event is run entirely by volunteers.
  • Promotional booths may not hand out stickers or helium balloons.

Chalk Rules and Tips

  • CHECK OUT OUR NEW CHALK TIPS PAGE for tips on how to plan your artwork and use pastels.
  • PLANNING WORKSHEETS
  • Please use soft pastels or sidewalk chalk only.
  • Do not use oil pastels, aerosol spray chalk or tempera paint - using these puts the festival in jeopardy of fines and cleanup fees.

What’s Provided

Each square will be provided a box of soft pastels and a sign stake to write your name on.

Schools will be provided with a couple boxes of soft pastels to share. We may provide limited additional supplies, but it’s best to bring your own.

What to Bring

Chalk Artists

  • signed waiver with parent signature (if under 18)
  • extra chalk or soft pastels
  • knee pads, pillow, garden pad, etc.
  • blending tools: carpet squares, sponges, rags, paint brushes, etc.
  • squirt bottle
  • wet wipes for your hands
  • yard stick, tape measure, chalk line for your layout
  • sketches of your planned piece
  • umbrella or small canopy - per city rules, you must weigh down your canopy on each leg!
  • chair or camping stool
  • business cards or samples of your work
  • hat
  • sunscreen
  • water, water and more water
  • cash for food and water

Vendors/Sponsors/Business/ Nonprofit Booths

  • canopy (10’x10’ max.)
  • weights, bricks, or sand bags for canopies (required!)
  • tables and chairs
  • signage for your booth
  • Square or card reader (there are no atms at the park)
  • cash/change
  • cash box
  • backup charger (there is NO power in the park)
  • chair
  • sunscreen
  • hat
  • wet wipes for shoppers with pastels on their hands
  • water, water and more water

Schools

New this year: There are no longer vendor tents along the school spaces, so schools are welcome to bring canopies (with weights), camping chairs, picnic blankets, etc to have a "hang out" space for your school. Just make sure to leave 10' of walkway space between the sidewalk and your setup.
  • signed waiver with parent signature (if under 18)
  • chalk or soft pastels
  • knee pads, pillow, garden pad, etc.
  • blending tools: carpet squares, sponges, rags, paint brushes, etc.
  • squirt bottle
  • wet wipes for your hands
  • yard stick, tape measure, chalk line for your layout
  • sketches of your planned piece
  • umbrella or small canopy
  • chair or camping stool
  • business cards or samples of your work
  • hat
  • sunscreen
  • water, water and more water
  • cash for food and water

Link to Waiver Form

Vendor, Nonprofit, Business, Sponsor and Promotional Booths
Rules and Information

Seller’s Permits:

All vendors making sales MUST provide their CA seller's permit or temporary permit number to the festival organizers. Please also bring a copy to have at your booth. You will be asked to provide your permit before we escort you to your booth space if you did not provide one at registration. Nonprofit, business and sponsor booths do not need a seller's permit, unless they are selling something.

If you do not have a valid permit, we will unhappily be unable to let you sell because the Board of Equalization does check on vendors at festivals such as ours.

If you have a booth and a chalk space, we have attempted to put your chalk space as close to your booth as possible.

Load in:

  • Saturday, 7AM-9AM ONLY!
  • You must be set-up and ready to sell by 9:30am.
  • Parking will be limited so arrive as early as possible.
  • Do not leave vehicles unattended in no-parking zones.
  • Once food trucks arrive, you will not be allowed to off-load in this area. You WILL be towed!

Booth Space:

    • Spaces are 10’x10’.
    • We do not provide canopies or tables.
    • Your canopy must not be larger than 10’x10’.  
    • All canopies must be secured with weights, bricks, sandbags, etc.
    • Bring signage for your booth to clearly let visitors know who you are.
    • There are no ATMs nearby so we recommend you have change and a way of taking electronic payments and a backup charger.
    • We will provide live music, so we ask that you do not have music audible beyond your booth space.
  • Absolutely no food sales are allowed at vendor booths.

Break Down:

  • Please do not break down before 5pm.
  • Do not leave anything behind!
  • Remember to turn in your evaluation survey.
  • We hope you had a wonderful day!

Entertainers and Food Vendors

Check your email for specific instructions.